Virus impacted the U.S. economy with more than 50% drop in retail foot traffic: Unacast

To monitor how the coronavirus spreading in the United States is impacting the country’s economy, the data tracked by analytics firm Unacast in shape of millions of bits unveiled that it is working similar to deep freezing anything as it initially hit long distance travelling across the country and overseas and then effected the country’s overall retail foot traffic bringing it at a slowest pace.

The data also highlighted that in the government’s effort to begin with lockdowns to stop the spread of the virus, messages conveyed by the White House have due importance as those messaging matters for the U.S. citizens.

After a national emergency declared by President Donald Trump on March 13, people initially rushed to grocery stores but that lasted for few days as visits to retail stores dropped more than 50% in the following days. Even Americans who initially raised concerns about the severity of the crisis, later on came to be accepting the ground realities.

According to a new foot traffic analysis based on the data collected by state and industry, visits to retail outlets remained reducing heavily since emergency call by the government.

The New York-based firm gathers unidentified cellphone data from millions of users who have chosen the option of sharing their location through different apps and then analyzes that data with the physical “point of interest” including airports, departmental stores and other locations.

Even states, like Florida which prompted late in responding fight against virus out break and issuing lockdown orders, are seeing larger decline in foot traffic, according to Unacast analysis, with some exceptions of places like Vermont and South Dakota where the foot traffic averages are nearly similar to those in 2019.

People’s behavior is significantly changing in the virus outbreak and to see and understand what is happening, mobility is the key data point to look in, said Unacast Chief Executive Thomas Walle.

Mobility patterns are changing overnight because of social distancing and shelter in place, Walle said.